Getting to the point of knowing your personal style is a process. Not as simple as a Vogue headline touting “3 key items loved by Kendall.” I mean, that’s all fine, but don’t conflate that with style. Personal style. If you follow me here, there’s a strong shot that your personal style vacillates between the urge to be highly creative and the knowledge that anything that lacks pragmatism, utility, will end up barely worn. You see why I refer to myself, our team of individuals here at Tibi, as “Creative Pragmatists.” How we show up in the world, our team, and I can say the majority of you I correspond with regularly through DM’s, is with a sense of ease. Genuine appreciation and comfort with those around us. And, if not always an ability to stop and observe, there is at least an intense desire to be able to do just that. There’s a need to push ourselves and be fully present and in the moment, curious and seeking what is new and modern. Underlying all this is a longing for grounding and familiarity. Not so strictly defined as to hold us back, but rather as an acknowledgment of the craftsmanship and beauty that artisans passionate about their craft can create.
One would certainly think that as an owner of a designer brand for 26 years now, I would have had this nailed from the beginning. I was not only simply curious as to why this was so, but I knew if I could unpack this it would be better for business. What I didn’t realize was how much better it would make me feel. Personally. It was a process for me to step back and look at the things I knew about myself and distill them to a few adjectives. Chill, Modern and Classic (pages 35-38 in The Creative Pragmatist Book). Words that were so central to my core that when I looked back at old photos, remembering moments in my life, I knew I felt very centered when my visuals matched these adjectives. And conversely, I often felt uneasy when they did not. Unease that showed up as a lack of confidence, unsure of myself and not able to be fully present and in the moment.