(ALMOST) RECKLESS

Episode 2.7: Frank Rizzieri

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A conversation with Amy Smilovic and Frank Rizzieri. Frank is a celebrated editorial hairstylist, three-time North American Hairdresser of the Year, and the third-generation president of Rizzieri Salons, Spas, and Schools, a family beauty business his maternal grandfather founded in 1924 and that Frank has spent his career modernizing across three generations. The Rizzieri network now operates two flagship salons and spas in Moorestown and Washington Township, New Jersey, the Rizzieri Aveda School in Voorhees, employs more than 185 professionals, and serves over 150,000 clients annually. As an editorial hairstylist, his career has included long-standing runway collaborations with Tibi, Calvin Klein, Helmut Lang, and Cynthia Rowley, alongside work with celebrities including Paul McCartney and Elle Macpherson. Across his salons, schools, and franchise platform, Frank continues to actively shape the next generation of professionals in beauty. Throughout the episode, Amy and Frank reflect on more than two decades of working together—the inheritance of a family business and what it took to honor it by changing it, the moment during COVID when each of them had to redefine what they were fighting for, and the choice both made to build for agency rather than scale.